Fiat sold a total of 2,754 cars in July, 210 cars more than the previous month, but lower than the 3,196 cars sold in July 2015. So far this year, the total of Fiats sold in the US comes in at 19,346, down 16 percent over last year's total of 23,118 for the same period.
Sales of the Fiat 500X were up slightly in July compared to last year.
Fiat Studios began receiving their initial shipments of the new 124 Spiders and recorded 480 sales of the new roadster. Inventory levels of the classy 124 Spider will be increasing during the summer, culminating with the arrival of the hi-performance Abarth model towards the end of the season.
August Deals
Fiat is holding a huge Summer Clearance Event this month. With offers up to $1,000s off of various models, low APRs and great lease deals, now is the time to get to your Fiat Studio and buy a car. Even the Spider has an introductory offer, so don't miss it.
Contact your local Fiat Studio for more info or check out these top Studios:
Palmen FIAT of Kenosha, Wisconsin - 1-888-379-0295
FIAT of Larchmont, New York - 1-888-405-2249
Benson FIAT, South Carolina - 1-888-380-1716
July Fiat News
July 4th marked the 59th anniversary of the debut of the Fiat 500 in 1957. This year the annual party was held on the island of Capri to highlight the new, limited production 500 Riva model. Fiat teamed up with Riva, the famous Italian maker of luxury yachts, to create the special edition 500 Riva.
Last month we talked about driving the new Fiat 124 Spider and its cousin, the Spider Abarth. The new Spider is the modern-day interpretation of the classic 124 Sport Spider introduced to the world 50 years ago. The links below tell you everything you want to know about the Spider, plus make sure you visit the Spider forum, where you will find a lot of interesting discussions.
July also was the month the Fiat Club America held its annual convention called the Fiat FreakOut. This year, the Fiat FreakOut was held near Fiat Chrysler Automobile headquarters in Auburn Hills, Michigan and was a great success. Fiat enthusiasts from all over the country made their way to the venue. Here is a look at our trip.
Fiat Brand Sales in the United States, January - July 2016
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| July 2016 500 500L 500X Spider | 1,097 227 950 480 2,754 | 1,940 314 942 0 3,196 | -43% -28% 1% New -14% | 8,857 2,527 7,481 481 19,346 | 15,880 6,020 1,218 0 23,118 | -44% -58% 514% New -16% |
| June 2016 500 500L 500X Spider | 1,113 274 1,156 1 2,544 | 2,283 530 324 0 3,137 | -51% -48% 257% New -19% | 7,932 2,338 7,464 1 17,735 | 15,390 6,076 332 0 21,798 | -48% -62% 2148% New -19% |
| May 2016 500 500L 500X | 1,553 334 1,250 3,137 | 2,614 1,245 8 3,867 | -41% -73% 15525% -19% | 6,819 2,064 6,308 15,911 | 13,107 5,546 8 18,661 | -48% -63% 78750% -19% |
| April 2016 500 500L 500X | 1,488 463 1,094 3,045 | 2,498 1,258 0 3,756 | -40% -63% New -19% | 5,266 1,730 5,058 12,054 | 10,493 4,301 0 14,794 | -50% -60% New -19% |
| March 2016 500 500L 500X | 1,490 533 1,399 3,422 | 3,276 1,218 0 4,494 | -55% -56% New -24% | 3,778 1,267 3,964 9,009 | 7,995 3,043 0 11,038 | -53% -58% New -18% |
| February 2016 500 500L 500X | 1,081 365 1,547 2,993 | 2,333 956 0 3,289 | -54% -62% New -9% | 2,288 734 2,565 5,587 | 4,719 1,825 0 6,544 | -52% -60% New -15% |
| January 2016 500 500L 500X | 1,207 369 1,018 2,594 | 2,386 869 0 3,255 | -49% -58% New -20% | 1,207 369 1,018 2,594 | 2,386 869 0 3,255 | -49% -58% New -20% |
Figures and sources: FCA US LLC,
Images: FCA US LLC and author
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