Fiat brand sales total 3,045 cars in April, down 19% compared to the same month last year. This brings the year-to-date total of Fiats sold in the US to 12,054, off 19% percent compared to last year's total of 14,794 for the same period.
Fiat 500 hatchback sales totaled 1,488 last month or about even with the previous month. Fiat 500L sales totaled 463 units in April, which is just above the 422 car average so far this year. The Fiat 500X crossover sales took a surprising dip last month to 1,094, down from 1,399 in March.
The Fiat 500X may be running into an identity crises as the public may be confusing the much larger and roomier 500X for its smaller 500 hatch sibling. The Fiat commercial above called "Room with a View" highlights the roominess of the 500X and tells viewers in no uncertain terms "the Fiat 500X is a lot bigger than than you think."
April Fiat News
Fiat announced pricing of the new Fiat 124 Spider, which is about to hit Fiat Studios this summer. The Fiat 124 Spider brings Italian style and excitement back to the roadster segment where it belongs. Fiat has given the 124 Spider high style, the best power rating in its class and a super price.
Price comparison between the Fiat 124 Spider and the Mazda MX5 Miata. Destination charges added in:
Mazda MX5 Miata
Sport: $25,735
Grand Touring: $30,885
Fiat 124 Spider
Classica: $25,990
Lusso: $28,490
The more powerful and quieter Spider Classica is just $165 more than the MX5 Sport, while the Euro-elegant Lusso is a substantial $2,395 less than the Grand Touring.
Fiat turned up the heat on the recently introduced 124 Spider Elaborazione Abarth and has made it into a full blown Abarth. Listening to its fans who wanted nothing less than the Abarth 124 that Europe gets, Fiat USA switched gears quickly and granted their wish.
Ditching the tongue twisting Elaborazione moniker and now called the Fiat 124 Spider Abarth, the new model has more horsepower and sports Abarth badges on the hood and trunk. Besides besting the MX5 Miata by 10 horsepower and a substantial 36 ft.lbs of torque, the Spider Abarth has a lower base price. The Fiat 124 Spider Abarth promises to become of the most sought after sportscars of the year.
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Fiat 500 Sales in the United States, January - April 2016
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| April 2016 500 500L 500X | 1,488 463 1,094 3,045 | 2,498 1,258 0 3,756 | -40% -63% New -19% | 5,266 1,730 5,058 12,054 | 10,493 4,301 0 14,794 | -50% -60% New -19% |
| March 2016 500 500L 500X | 1,490 533 1,399 3,422 | 3,276 1,218 0 4,494 | -55% -56% New -24% | 3,778 1,267 3,964 9,009 | 7,995 3,043 0 11,038 | -53% -58% New -18% |
| February 2016 500 500L 500X | 1,081 365 1,547 2,993 | 2,333 956 0 3,289 | -54% -62% New -9% | 2,288 734 2,565 5,587 | 4,719 1,825 0 6,544 | -52% -60% New -15% |
| January 2016 500 500L 500X | 1,207 369 1,018 2,594 | 2,386 869 0 3,255 | -49% -58% New -20% | 1,207 369 1,018 2,594 | 2,386 869 0 3,255 | -49% -58% New -20% |
Figures and sources: FCA US LLC,
Images: FCA US LLC and author
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