Fiat 124 Spider Free Like a Bird Ad

The new Fiat 124 Spider is coming soon and promises to make you feel free like a bird... Wait, strike that and reverse it...




Fiat has a new commercial for the Fiat 124 Spider that uses the bird's eye view of a white-tailed eagle to capture the feeling of freedom when driving the open top roadster. But being a Fiat ad means there has to be a twist. Watch and see.

Filmed in the Campania region of southern Italy, Fiat worked closely with world-renowned falconer, Jacques-Olivier Travers to help create the video. Travers is from the conservation movement called FREEDOM, a group that promotes protecting wildlife and the environment throughout Europe. Visit the FREEDOM website to learn more.



Behind the scenes making of the Fiat Free Like a Bird launch video.  Visit the Fiat USA YouTube Channel for more videos.

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Source: FCA US LLC YouTube channel

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- Tuesday, April 26, 2016