Company executive Oliver Blume apparently has no interest in autonomous vehicles, as he has told German newspaper Westfalen-Blatt that they're unlikely to sit well among its customers.
The executive said that "to drive a Porsche by oneself" is the only way to experience the luxury vehicles.
Porsche has no plans to team up with tech firms to explore self-driving cars, but the firm is launching electric and plug-in hybrid vehicles in the future.
The company's first plug-in hybrid will be based on its 911 model and have a range of 31 miles off a single charge. It could hit the market by 2018.
On the electric car front, Porsche has invested around €1 billion in the Tesla-rivalling Mission E, which is yet to be assigned a release date.
Driverless cars are gradually gaining traction, and the movement could kickstart if the rumours of an imminent partnership between Ford and Google prove to be true.
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