Fifteen automotive marques are included in the latest annual Best 100 Global Brands survey.
Compiled by Interbrand, it measures value according to financial analysis, how a brand influences purchasing decisions and brand strength taking into account ten different factors.
Toyota is still the leading automotive brand. In fact, with a 16% rise in value, the Japanese name rose from 8th to 6th place in the overall rankings. That wasn't the largest increase, though. Nissan recorded a 19% hike, elevating it up to 49th position.
Even before the recent diesel emissions scandal would have had any effect, Volkswagen suffered a decrease in value and a four-place drop. It'll be intriguing to see how 2016's study reflects the longer-term impact of the current crisis.
As per last year, technology companies Apple (US$170,276 million) and Google (US$120,314 million) occupy the top two positions in the overall Interbrand league table.
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2015’s most valuable car brands named
Toyota is 2014’s most valuable auto brand
Compiled by Interbrand, it measures value according to financial analysis, how a brand influences purchasing decisions and brand strength taking into account ten different factors.
Toyota is still the leading automotive brand. In fact, with a 16% rise in value, the Japanese name rose from 8th to 6th place in the overall rankings. That wasn't the largest increase, though. Nissan recorded a 19% hike, elevating it up to 49th position.
 |
| Interbrand says Toyota is the world's |
| most valuable automotive brand. |
Even before the recent diesel emissions scandal would have had any effect, Volkswagen suffered a decrease in value and a four-place drop. It'll be intriguing to see how 2016's study reflects the longer-term impact of the current crisis.
| Interbrand Best Automotive Brands 2015 | |||
|---|---|---|---|
| Overall ranking | Brand | Value (US$ million) | Change |
| 6 | Toyota | 49,048 | +16% |
| 11 | BMW | 37,212 | +9% |
| 12 | Mercedes-Benz | 36,711 | +7% |
| 19 | Honda | 22,975 | +6% |
| 35 | Volkswagen | 12,545 | -9% |
| 38 | Ford | 11,578 | +6% |
| 39 | Hyundai | 11,293 | +8% |
| 44 | Audi | 10,328 | +5% |
| 49 | Nissan | 9,082 | +19% |
| 56 | Porsche | 8,055 | +12% |
| 74 | Kia | 5,666 | +5% |
| 79 | Harley-Davidson | 5,460 | +14% |
| 85 | Chevrolet | 5,133 | +2% |
| 87 | Land Rover | 5,109 | +14% |
| 98 | Mini | 4,243 | New entry |
As per last year, technology companies Apple (US$170,276 million) and Google (US$120,314 million) occupy the top two positions in the overall Interbrand league table.
Related posts:
2015’s most valuable car brands named
Toyota is 2014’s most valuable auto brand
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