Manufacturers know that personalisation options can help to shift a few extra units, especially if the model in question is seen as quirky or trendy.
Doubtless Fiat will be hoping such a strategy is going to work for its 500X, because Mopar has just introduced an accessory range for the small crossover.
The selection comprises over 100 items. All can be bought separately, or alternatively eight better-value Xtra Packs have been created.
For example the beige, bronze, red and white Colour Xtra Packs comprise matching door mirror caps, body stripes and door moulding inserts. They cost £305, which is a £100 saving compared to ordering the parts individually. Black and Chrome Xtra Packs are available too.
Roof bars and a moulded cargo area tray are the key features of the Summer and Winter Xtra Packs. The former adds a bike carrier, while the latter comes with adaptors to accommodate snowboards or skis.
Among the other components being offered are 18” wheels in various designs (from £816 per set of four), a 360-litre roof box (£259), a detachable tow bar (£360) and a tow bar-mounted two-bike carrier (£613).
Related posts:
Fiat 500X Opening Edition confirmed
2015 Fiat 500X unveiled
Doubtless Fiat will be hoping such a strategy is going to work for its 500X, because Mopar has just introduced an accessory range for the small crossover.
The selection comprises over 100 items. All can be bought separately, or alternatively eight better-value Xtra Packs have been created.
For example the beige, bronze, red and white Colour Xtra Packs comprise matching door mirror caps, body stripes and door moulding inserts. They cost £305, which is a £100 saving compared to ordering the parts individually. Black and Chrome Xtra Packs are available too.
Roof bars and a moulded cargo area tray are the key features of the Summer and Winter Xtra Packs. The former adds a bike carrier, while the latter comes with adaptors to accommodate snowboards or skis.
Among the other components being offered are 18” wheels in various designs (from £816 per set of four), a 360-litre roof box (£259), a detachable tow bar (£360) and a tow bar-mounted two-bike carrier (£613).
Related posts:
Fiat 500X Opening Edition confirmed
2015 Fiat 500X unveiled
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