Alfa Romeo Giulia Unveiling Soon!

Alfa Romeo will unveil its new Giulia sports sedan today in Italy. The model shown will be the Giulia Quadrifoglio, a 500 hp BMW M3 killer. The Alfa Romeo Giulia will herald in a rebirth of Alfa Romeo as a serious player in the sports sedan market, a segment the company created with legendary sedans from the past. These models include the Giulietta from the 1950s and larger Giulia from the 1960s. In particular, the original Giulia offered high performance and sophisticated styling and aerodynamics in a practical sedan body. The use of twin cam engines, four-wheel disc brakes and 5-speed manual transmissions in the 1960s was well ahead of the competition and preceded BMW, a company that likes to claim it invented the sports sedan. Now with the introduction of the new Alfa Romeo Giulia Quadrifoglio, the Italian company can rightly take a seat at the high-performance sports sedan table.

The Alfa Romeo Giulietta Berlina from 1955 - 1964 had high-performance features like an all-aluminum twin-cam engine, highly capable brakes and well thought out suspension for excellent handling. It set the pattern for sporty sedans.


The new Giulia Quadrifoglio will use a Ferrari derived 510-hp twin-turbocharged 3.0-liter V-6 engine. In fact, the whole Giulia project has been overseen by ex-Ferrari managers and engineers. Alfa Romeo has been given a blank check to come up with a car that tops the competition, not only in performance, but in design and driver enjoyment. To achieve these goals, expect advanced technology and manufacturing techniques like the use of carbon fiber hoods and roofs. Weight is the enemy of performance and the new Giulia Quadrifoglio is said to weigh as little as 1,500 kg (3,300 lbs.). When combined with 500+ hp, the Giulia Quadrifoglio is expected to outperform the benchmarks like the M3 and Audi RS 4.

The Alfa Romeo Giulia Berlina from 1962 - 1978 took the concept and pushed it even further. The car used Alfa's race winning twin cam engines coupled to a 5-speed gearbox and powerful brakes and could be a stunning performer. It easily outclassed and out-performed its competition in its heyday. The rather upright 4-door sedan was actually one of the most aerodynamic in its day and even sported a lower coefficient of drag than a Porsche 911.

The Alfa Romeo 156 GTA from 2001 took the sports sedan roots of the past and combined it with Alfa's fantastic V6 for an ultra-exciting ride. Alfa's V6 is acknowledged as one of the worlds greatest and when mixed with the sexy GTA package you had an instant cult-classic. The new Giulia Quadrifoglio promises to take Alfa back home to the top of the compact high-performance sport sedan segment.

The Alfa Romeo Giulia Quadrifoglio will debut later today around 7 PM at the Alfa Romeo Museum in Arese, near Milan, on the 105th anniversary of the founding of the company. The Giulia Quadrifoglio is expected to go on sale early next year in Europe and a few months later in North America. We will have more information when it is available.

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- Wednesday, June 24, 2015