WPP and Millward Brown have published the tenth annual BrandZ™ Top 100 Most Valuable Global Brands survey.
Once again Toyota is the top car brand, although it only achieved 30th place overall. BMW took the runner-up position and Mercedes-Benz was third.
As is usually the case with this type of study, technology companies dominated the full results. Indeed, the top four slots were secured by Apple, Google, Microsoft and IBM in that order.
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Once again Toyota is the top car brand, although it only achieved 30th place overall. BMW took the runner-up position and Mercedes-Benz was third.
Toyota is 2015’s most valuable car brand. |
As is usually the case with this type of study, technology companies dominated the full results. Indeed, the top four slots were secured by Apple, Google, Microsoft and IBM in that order.
BrandZ™ Top 10 Most Valuable Global Car Brands 2015 | ||||
---|---|---|---|---|
Ranking: Cars | Brand | Brand Value (US$ M) | Change | Ranking: Overall Top 100 |
1 | Toyota | 28,913 | -2% | 30 |
2 | BMW | 26,349 | 2% | 34 |
3 | Mercedes-Benz | 21,786 | 1% | 43 |
4 | Honda | 13,332 | -5% | 78 |
5 | Ford | 13,106 | 11% | 80 |
6 | Nissan | 11,411 | 3% | 93 |
7 | Audi | 10,127 | 43% | N/A |
8 | Volkswagen | 9,283 | 10% | N/A |
9 | Land Rover | 4,987 | N/A | N/A |
10 | Lexus | 4,329 | N/A | N/A |
Related posts:
Toyota is trialling more efficient hybrid tech
Toyota’s WRC plans confirmed
Toyota is 2014’s most valuable auto brand
Audi
BMW
Ford
Honda
Land Rover
Lexus
Mercedes-Benz
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- Thursday, May 28, 2015
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