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Thursday, January 8, 2015

Top 10: UK car sales 2014 - winners and losers

Stats published by the Society of Motor Manufacturers and Traders have shown that total new car registrations in 2014 were up by 9.3% versus 2013. As always though, the overall market conceals some highly variable individual manufacturer performances.



For some makes the year just gone was very positive. The ten that achieved the largest year-on-year volume percentage increases were:
























Top 10: Total UK Car Registrations 2014 - Winners
Manufacturer 2014 2013 Change Change %
MG 2,326 504 1,822 361.5%
Maserati 1,194 319 875 274.3%
SsangYong 1,542 662 880 132.9%
Infiniti 746 386 360 93.3%
Jeep 3,909 2,229 1,680 75.4%
Mitsubishi 15,805 9,044 6,761 74.8%
Renault 66,334 46,173 20,161 43.7%
Dacia 23,862 17,146 6,716 39.2%
Lexus 11,572 9,014 2,558 28.4%
Volvo 41,066 32,666 8,400 25.7%
Total Market 2,476,435 2,264,737 211,698 9.3%



The launch of the 3 supermini helped MG sales to more than quadruple, while Maserati’s strong growth was due to the smaller Ghibli saloon. Interestingly, only one of those new arrivals can be ordered with a diesel engine, and it’s not the MG…







MG 3 (2014 European Spec) Front Side
MG remains a relative minnow in the UK, despite
recording the greatest registrations rise for 2014.



Another notable result was posted by Renault, which seems to be recovering from its product and dealer cull of a few years ago. Sibling brand Dacia continued to gain additional customers, too.



By contrast, here are the ten marques that experienced the biggest drops:























Top 10: Total UK Car Registrations 2014 - Losers
Manufacturer 2014 2013 Change Change %
Perodua 29 206 -177 -85.9%
Chevrolet 2,774 11,676 -8,902 -76.2%
Proton 11 20 -9 -45.0%
Chrysler 1,982 2,515 -533 -21.2%
Smart 4,342 5,314 -972 -18.3%
Lotus 235 256 -21 -8.2%
Aston Martin 864 926 -62 -6.7%
Honda 53,544 55,660 -2,116 -3.8%
Alfa Romeo 5,523 5,687 -164 -2.9%
Peugeot 103,566 105,435 -1,869 -1.8%



At the end of 2013, General Motors announced that most of Chevrolet’s models would be withdrawn from Europe, so the decline seen last year was expected. Much more of a surprise was the significant reduction in Honda registrations.



Related posts:
Top 10: UK car sales 2014
Top 10: UK car sales 2013 - winners and losers
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