General Motors Cadillac brand, with operations in more than 40 countries, will become a separate business unit with a new global headquarters opening next year in the heart of New York at a multipurpose brand and event space with modern loft offices. The majority of functions with oversight and responsibility for both global and U.S. operations will be located at the new global headquarters, while there will be no change to technical product development teams located in Michigan or manufacturing and assembly operations. Cadillac management is reviewing options for which specific staffs will be based in New York and which will remain in current locations. Cadillac had 28 percent global growth last year and an increase of about 10 percent so far this year with China sales up 75 percent year to date. Cadillac's new President Johan de Nysschen, who took over in August, will be responsible for the brand’s overall operational performance. de Nysschen came to Cadillac from Infiniti global headquarters in Hong Kong, where he ran Nissan's luxury brand, and prior to that was President of Audi of America.
cadillac
Cadillac moves to new york
Johan de Nysschen
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- Tuesday, September 23, 2014
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