Fiat 500 sales for September took a sizable dip, ending 18-consecutive months of year-over-year sales growth. Overall sales of the Fiat 500 were down 24 percent last month compared to the same month last year. Especially hit hard were 500 Hatchback and Cabrio sales, which recorded a 49 percent sales slump. However, it should be mentioned that September 2012 was the best selling month ever for the 500. Last year's sales were also helped by aggressive year end incentives that curiously haven't yet happened this year. Still, 500 Hatchbacks and Cabrios sales have slowed over the past few months and need a good jolt to get back on track.
Fiat 500L sales also took a disconcerting hit in September and recorded a 16 percent drop compared to last month. Fiat Studios point to a varied product mix and the inability to get certain colors having hurt sales.
Auto sales in general for September are expected to be down somewhat due to many factors including weaker consumer confidence and the current uncertainty around the federal debt situation. Lowered gas prices also have not helped small car sales.
Whatever the reason for this decline in sales, expect Fiat to redouble their efforts in October and come up with something to inject some excitement and bring traffic into Fiat Studios. New models, such as the 500 Cattiva will be hitting dealerships and don't be surprised if you see more social media contests, enhanced incentives and other promotions to kick in this month.
Fiat 500 Sales in the United States - Jan - September 2013
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| Sept 2013 500 500L | 2,126 1,031 3,157 | 4,176 new 4,176 | -49% new -24% | 28,994 3,748 32,742 | 32,742 0 32,742 | -11% new 0% |
| August 2013 500 500L | 2,976 1,214 4,190 | 4,150 new 4,150 | -28% new +1% | 26,868 2,717 29,585 | 28,566 0 24,416 | -6% new +4% |
| July 2013 500 500L | 2,821 962 3,783 | 3,710 new 3,710 | -24% new +2% | 23,892 1503 25,395 | 24,416 0 24,416 | -2% new +4% |
| June 2013 500 500L | 3,509 541 4,050 | 4,004 new 4,004 | -12% new +1% | 21,071 541 21,612 | 20,706 0 20,706 | -2% new +4% |
| May 2013 | 4,051 | 4,003 | +1% | 17,562 | 16,702 | +5% |
| April 2013 | 3,899 | 3,849 | +1% | 13,511 | 12,699 | +6% |
| March 2013 | 3,807 | 3,712 | +3% | 9,612 | 8,850 | +9% |
| February 2013 | 3,302 | 3,227 | +2% | 5,805 | 5,138 | +13% |
| January 2013 | 2,503 | 1,911 | 31% | 2,503 | 1,911 | +31% |
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