Fiat 500 sales for March 2013 totaled 3,807 units, up 15 percent over last month and up 3 percent over March 2012 sales. This is the 13th consecutive month Fiat has set a year-over-year sales record. March's figures bring the year to date total of Fiat 500 models sold in the US to 9,612 cars, up 9 percent over last year's YTD total of 8,850. This is a good showing particularly as sales of sub-compact cars have been soft this year compared to last.
It was a somewhat quiet March here in the US as all the big news was centered in Europe with the debut of the Alfa Romeo 4C sportscar at the Geneva Motor Show. The Alfa Romeo 4C will debut in the US at the LA Auto Show this November with deliveries said to occur just before the end of the year. We'll follow this closely here and make sure you check out the new Alfa Romeo Forum link below.
Back to the US, Fiat 500c Abarth Cabrios started showing up last month, just in time to to kick off the Spring selling season. Fiat also finished out the auto show circuit with the ongoing New York Auto Show.
April will bring more news on the hotly anticipated Fiat 500L and 500e, both hitting showrooms early this summer. In the case of the Fiat 500e, the all electric 500 will be sold exclusively in California, although there is always a possibility the model may show up elsewhere, depending on other states EV requirements.
Those who purchase a Fiat 500e will get be enrolled in "e-Pass," an innovative program that allows owners to have free access to a fleet of rental cars for up to 12 days per year. This ground breaking idea gives the 500e owner the option to take long journeys, vacations or even use a larger vehicle to haul bulky items when needed. Anonymous sources say Fiat 500e pricing will be similar to an upgraded engine option and will position the car as a viable alternative to other 500 models. Expect to hear pricing announced on or about April 13.
The Fiat 500L is scheduled to arrive at Fiat Studios sometime this June and dealers have already started taking deposits on the car. The 500L will be sold in four variants - Pop, Easy, Trekking and Lounge. In typical Fiat fashion, all models will be well equipped. Additionally, there will be a special launch edition of the 500L that comes with some premium options at no cost. Called the Premier Package, the first 500L models will come equipped with a large 6.5" VP3 touch screen that features navigation. A back-up camera and park sense will also be included in the package which is valued at $1,745.
Fiat 500 Sales in the United States - March 2013
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| March 2013 | 3,807 | 3,712 | 3% | 9,612 | 8,850 | 9% |
| February 2013 | 3,302 | 3,227 | 2% | 5,805 | 5,138 | 13% |
| January 2013 | 2,503 | 1,911 | 31% | 2,503 | 1,911 | 31% |
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Source: Fiat USA
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