Hyundai has nine TV commercials that will air on Academy Awards night Sunday on ABC as the exclusive automotive sponsor of the Oscars broadcast for the fifth consecutive year. Seven 30-second spots will run during the ceremony and two 30-second ads during pre-show coverage featuring seven different Hyundai models and focusing on Hyundai's growing premium line up. Three new spots voiced by Jeff Bridges are: "Equus the Trailer" looks at Hyundai's highest level luxury vehicle, "Paparazzi" highlights the Genesis and "Elevator Pitch" features amenities on the Elantra. The remaining 30-second spots highlight Sonata Hybrid, Sonata Turbo, Santa Fe and Azera.
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