With more than 500,000 possible ways to order a new Fiat 500 and a growing aftermarket accessories market, the Fiat 500 is a car that can be personalized like few others. In the video below filmed at the 2012 SEMA show, Tim Kuniskis, Head of Fiat North America, talks about why the Fiat 500 and 500 Abarth are great platforms to customise.
Headline image courtesy of 500 Madness
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