Fiat 500 Turbo Unveiling

Matt Davis, Head of Fiat Brand Marketing, gives us a peek at the new 2013 Fiat 500 Turbo, unveiled Friday at Concorso Italiano

The Fiat 500 Turbo, unveiled yesterday at the Concorso Italiano auto show, has been drawing much interest across the internet. The newest addition to the Fiat 500 lineup is positioned somewhere between the fun to drive 500 Sport and the hard core 500 Abarth.

Here is video of the unveiling of the Fiat 500 Turbo for those who were unable to enjoy the gorgeous Concorso Italiano venue. Images of the 500 Turbo are courtesy of Fiat USA and the good folks at 500 Madness, one of the premier Fiat 500 accessory dealers here in the US.