The Fiat USA reports that April sales for the Fiat 500 have broken another record. A total of 3,849 Fiat 500s were sold last month, beating the previous month's record total of 3,712 units. This is the third straight month of record sales for the 500.
Fiat has continued to ramp up its marketing and promotion of the Fiat 500 with high profile, edgy ads featuring Charlie Sheen and the the beautiful Catrinel Menghia grabbing the public's attention. Fiat is also hitting social media hard with Facebook contests and events, such as "FIAT Drive for the Fans" (read here), "Abarth Wants You" (read here) and "Score a Scorpion" contest (read here). Keep an eye on Fiat USA's Facebook site this month as they have something in the works.
With the Fiat 500 Abarth hitting showrooms and the streets this month, expect to see an exciting May.
| Fiat 500 | Current Month | Last Year | Vol Change | Current YTD Total | Last Year YTD Total | Vol Change |
|---|---|---|---|---|---|---|
| April 2012 | 3,849 | 882 | 336% | 12,699 | 1,382 | 819% |
| March 2012 | 3,712 | 500 | 642% | 8,850 | 500 | 1670% |
| February 2012 | 3,227 | 0 | New | 5,138 | 0 | New |
| January 2012 | 1,911 | 0 | New | 1,911 | 0 | New |
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