The debut video ad for the 2012 Fiat 500 Abarth hit YouTube last week and within this short time gathered more than 1 million views! The ad called "Seduction", has gotten attention from all around the world and features the menacing Fiat 500 Abarth and Romanian model Catrinel Menghi.
The ad explores, in a smart and sexy way, what goes on inside a man's mind the first time he sees the new Fiat 500 Abarth on the street. Here is the video... sit back and enjoy the daydream...
“The Fiat 500 Abarth. You’ll never forget the first time you see one.”
The “Seduction” digital spot was created in partnership with The Richards Group.
With thanks to Chrysler Media
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