The launch of the 2012 Fiat 500 Abarth at the Los Angeles Auto show was nothing short of spectacular. You can watch it here to see what I mean. Of course, it is only fitting that a special car like the Fiat 500 Abarth has a unique Press Kit. The kit Fiat produced quickly became the most sought after of the entire LA Auto Show and is destined to become a collector's piece.
The Fiat 500 Abarth Press Kit is an expertly crafted, miniature wooden Abarth box, much like the one used in Europe to deliver an Abarth esseesse kit. Inside is a special engraved shield - numbered from 1 to 500, a press release booklet and gorgeous Abarth keychain/USB drive.
I've included the press release for your enjoyment:
Fiat Usa - 2012 US Fiat 500 Abarth Press Kit
500 US Abarth Debut
US 500 Abarth Launch
US Fiat 500 Abarth Press Kit
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- Thursday, November 17, 2011
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