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Wednesday, December 29, 2010

Fiat North America CEO Laura Soave speaks


Here are two interesting interviews of Laura Soave done by the Detroit Free Press this past week. They give some background on how she was chosen to lead Fiat's re-introduction to the US market and how the Fiat 500 will be marketed.

Reintroducing Fiat to the U.S

Fiat's brand new experience
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